The target audience attending the CRB consists of people with a good to higher education and a reasonable income. These are people who want to set out well-prepared and are willing to spend quite a bit to do so. All age groups are represented, but there is a clear emphasis on more mature people (40+ and 50+). Although younger couples with children are increasingly opting for cycling or walking holidays too.
There is a crying need for information. People can find a great deal on the Internet, but in many cases this is still not enough. Furthermore, there is a need for direct personal contact. People want to ask questions and get an answer from an expert immediately. Moreover they want reliable information on bicycles and accessories and want to try these out on the spot. The same is true for hiking shoes, outdoor clothing, camping equipment and other outdoor accessories. People want information on holidays, destinations, facilities at these destinations, and hiking and cycling routes. These keen holidaymakers want books and maps, they want to attend interesting lectures and workshops that meet their needs. They want to meet with other hikers and cyclists who can give them first-hand straightforward information.
The transfer of information is the central focus of the Cycling and Rambling Fair. The enthusiasts visiting the Fair will find a wide range of products and services related to walking and cycling on offer. The CRB is an ideal platform for exhibitors to offer their equipment, activities, services and information to a large and enthusiastic group of visitors. The information on offer should meet the needs of the public. Providing targeted information, focused on what the visitor is looking for, presented in a thematic, well-organized, accessible and user-friendly manner in a relaxed atmosphere, is what the Cycling and Rambling Fair is all about.
